drumrum!

Public awareness campaign for the town of Sempach, Switzerland. Developed for the historic old town, the campaign encourages drivers to avoid using the Städtli as a shortcut while keeping access for local destinations and businesses open. The visual concept is based on a simple route line that curves around the iconic Luzern Gate instead of passing through it. Combined with the concise slogan drumrum! (“around it”), the campaign communicates a complex traffic rule in a playful, memorable and easy-to-understand way. The project is part of an ongoing series promoting safe and pedestrian-friendly public spaces in Sempach.