Städtlimärt Sempach

In 2011, I designed a poster for Städtlimärt Sempach. It ended up being used for 14 years. For the market’s 40th anniversary, I got the chance to revisit it. Keeping the colours, diagonal rhythm and character of the original, while giving the whole system a fresh update. And after 14 years of standing still, it finally moves. Animation by Jasmina Zarlenga