Viva

Full design for the third card game published by Game Division. It combines minimalist design with a surprisingly complex game concept. For this, a new brand of its own had to be created within the already existing visual world of Game Division, which can be recognised consistently and instantly. The centrepiece is the design of the game card. Since it must be possible to hold it in the player's hand, the respective colour combination should be immediately visible in all four corners. The two intertwined colours form a V and an A, whereby the name of the game can be derived immediately. This colourfulness of the cards should also be reflected on the packaging and other applications. The implementation with colour gradients raises the basic shape to a new level, making the various adaptations feel very playful but not childish.

2023